CooP Supermarkets – lief! lifestyle
Loyalty promotion CooP Supermarkets
In collaboration with Trademarc Licensing and exclusively for Coop, the brand liefLifestylesweet designed a cheerful and hip dinnerware line. Made in the trendy colors turquoise and fuchsia. Shoppers can save for mugs, bowls, cups and saucers and two sizes of plates.
The customer receives a savings stamp for every €5 of groceries. With 20 stamps, the savings card is full and the consumer can purchase the crockery parts with a substantial discount:
• 2 mugs for € 5.99
• 2 dishes for € 6.99
• 2 cups and saucers for € 7.99
• 2 plates Fuchsia / Turquoise (1 large plate + 1 small plate) for € 7.99
• 2 plates Turquoise / Fuchsia (1 large plate + 1 small plate) for € 7.99
In addition to the crockery the supermarket also distributes a decorative big shopper bag branded by liefLifestyle!. This bag can be purchased for € 1.75.