Strategic exploitation of licensed characters

What's a character? > click here

A licensed character is often related to an animation series, film or book publication and mainly attracts the attention of children and adults and protected from use by others. A character increases the recognition of a brand and or product and raises the value of the product. By involving a character to a regular product you turn this product into a product which diversifies itself from similar products in the market. 

What's a brand? > click here

A brand is a marketing concept or product -protected from use by others- which distinguishes itself from other products and attracts the attention of a wide target audience and mainly youngsters and adults. A brand raises the value and primarily the power of discernment of a product. A well branded product has a relative higher (price-) value and diversifies itself in relation to similar products in the market.  

Information about licensing, characters and the possibilities?

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