Strategic exploitation of licensed characters
What's a character? > click here
A licensed character is often related to an animation series, film or book publication and mainly attracts the attention of children and adults and protected from use by others. A character increases the recognition of a brand and or product and raises the value of the product. By involving a character to a regular product you turn this product into a product which diversifies itself from similar products in the market.
What's a brand? > click here
A brand is a marketing concept or product -protected from use by others- which distinguishes itself from other products and attracts the attention of a wide target audience and mainly youngsters and adults. A brand raises the value and primarily the power of discernment of a product. A well branded product has a relative higher (price-) value and diversifies itself in relation to similar products in the market.